J.M. Heinold Saloon at 48 Webster Street, Oakland, California was a hangout of Jack London. A plain clapboard building with signage for draught beer and lunch. The proprietor's sign reads, "J.M. Heinold, first and last chance." Besides Coca Cola being advertised, the other signs advertise Acme Beer Brg. Cos. and Golden West Beer. A sign on the shabby door states, "Please step down." The windows are cracked and dirty.
October 20, 1940
Digitizing agency: University of Missouri--Kansas City. Library. Dr. Kenneth J. LaBudde Special Collections.
Handwritten on back, "Please ret Ted Malone 316 W 57 N.YC." Stamped on back, "M.L. Cohen Co. General Photographers 357 - 12th St. Glen, 9717 Oakland, Cal." An article attached to back, "Because Jack London lived all over California, the pilgrimage stop in his memory has not been chosen. It may be this Piedmont establishment where he drank his Coca Cola. SUNDAY Oct 20 1940."
